Selected work

Brin d’acier

Services
Naming, Visual Identity, UI/UX, Strategy

Naming, brand identity, and e-commerce platform for a neighborhood bookstore in Schaerbeek. The name pairs delicate lightness with structural strength (“steel strand”). The visual execution echoes this contrast through high-voltage electric blue and warm orange palette choices, geometric typography, and playful punctuation-inspired graphic elements.

Someone leaving the bookshop with an orange Brin d'acier paper bag, the wordmark printed in blue.
The Brin d'acier site on a phone lying on an orange surface: a neighbourhood bookshop in Schaerbeek, with the shopfront cropped into a half circle.
A hand holding out four gift vouchers, orange and blue.
Two round Brin d'acier stickers, one orange, one blue, on patterned wrapping paper.

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