Bold identities
and digital
experiences.

I'm a Brussels-based designer creating bold identities and digital experiences through creative direction, strategy, branding and UX/UI with AI used where it truly adds value. My background blends agency, freelance and leadership experience across culture, music, corporate and non-profit projects.

Brand Strategy Creative Direction UX/UI Design Visual Identity AI Powered Design Editorial & Print Design Systems Brand Strategy Creative Direction UX/UI Design Visual Identity AI Powered Design Editorial & Print Design Systems

Moirés

Visual Identity, UI/UX, Print

Identity for a Brussels boutique dedicated to art prints, stationery, and handcrafted goods. Taking inspiration from the optical interference pattern that shares its name, the wordmark plays with overlapping shapes and shifted registers. Rendered in layered, offset purple tones, the subtle visual vibration gives the identity a quiet, tactile shimmer across physical packaging, print collateral, and digital touchpoints.

A cream swing tag printed with the Moirés wordmark and the shop address, hanging from a purple ribbon under the shadow of palm leaves.
A purple gift box patterned with pink dashes and dots, a pink business card resting on its lid.
The Moirés home page on a laptop: the wordmark in white on violet beside a moiré pattern, over a pink band repeating prints and things.
A purple tote bag with pink handles, the Moirés wordmark printed across it in cream.

Mandaï Distribution

Rebranding, UI/UX, E-Commerce Strategy

Complete redesign and brand refresh for an independent music distributor and mail order platform established in Brussels in 2002. Specializing in experimental, noise, jazz, and underground vinyl releases, the new identity balances raw industrial aesthetics with high-efficiency e-commerce UX. The system streamlines catalog navigation across 2,500+ physical references while honoring two decades of underground music culture.

The Mandaï site on a laptop resting on a sofa: independent music, mail order and distribution since 2002, 2,496 references and a row of record covers.
A black and violet Mandaï tote bag on a red perforated chair, a giant M cut across it under the shop's line and web address.
A kraft Mandaï shipping box leaning against a white wall, printed in violet with the shop's line and address.
A black and violet Mandaï sticker wrapped around a worn scaffolding pole, among chipped red and yellow paint.

Nada Booking

Visual Identity, UI/UX, Print

Visual system for a Brussels-based booking and production agency representing artists from Girls in Hawaii to Horse Lords. Rather than competing with the talent, the agency’s identity acts as a subtle mark of quality: a compact wordmark and an iconic yellow dot anchored at the top of the canvas, leaving full visual dominance to performance photography and event poster artwork.

Two Nada gig posters pasted on a concrete wall: Girls in Hawaii in black and white, Chassol on black, each stamped with the yellow dot of the logo.
A black Nada tote bag with yellow handles, leaning against a red vintage chair on a tiled floor.
The Nada site on a phone: the agency's presentation, a cut-out photograph of dancers and a yellow newsletter panel.
Yellow and black Nada barrier tape laid in a zigzag across grey concrete.

À Films Ouverts

Visual Identity, UI/UX, Strategy, AI

Brand identity and digital platform for Média Animation’s annual anti-racism short film festival, hosted across 50+ venues in French-speaking Belgium. The flexible logo concept features overlapping white tape strips positioned across imagery—a modular framework easily adaptable by partner venues that keeps every edition fresh, recognizable, and deeply tied to debate.

Five À Films Ouverts posters side by side in a street display case, a cyclist passing in front.
A holographic À Films Ouverts sticker on the corner of a laptop.
Two festival programmes in a rattan tray, showing the dates and a grid of film stills.
A tall À Films Ouverts banner hanging from the ceiling of a public hall.

Brin d’acier

Naming, Visual Identity, UI/UX, Strategy

Naming, brand identity, and e-commerce platform for a neighborhood bookstore in Schaerbeek. The name pairs delicate lightness with structural strength (“steel strand”). The visual execution echoes this contrast through high-voltage electric blue and warm orange palette choices, geometric typography, and playful punctuation-inspired graphic elements.

Someone leaving the bookshop with an orange Brin d'acier paper bag, the wordmark printed in blue.
The Brin d'acier site on a phone lying on an orange surface: a neighbourhood bookshop in Schaerbeek, with the shopfront cropped into a half circle.
A hand holding out four gift vouchers, orange and blue.
Two round Brin d'acier stickers, one orange, one blue, on patterned wrapping paper.

Psybru

Visual Identity, UI/UX, Print, Strategy

Design and user experience for a public mental health directory servicing the Brussels region. Indexing over 1,000 licensed practitioners filtered by location, specialty, and preferred language, the platform prioritizes radical clarity over unnecessary ornament—ensuring users in vulnerable situations find the right support effortlessly.

The PsyBru home page on a laptop: find a psychologist, with filters and a map of Brussels.
A bilingual PsyBru poster in a metro passage, in French and Dutch.
The PsyBru logo among illustrated figures: a child, an older person and a young man.
PsyBru leaflets spread out, showing the prices and who the sessions are for.

ExAequo

Strategy, Campaign, AI

A harm-reduction awareness campaign on chemsex created for Ex Æquo, a Brussels non-profit focused on sexual health and HIV prevention. By combining strategic street posters with a dedicated digital portal, the campaign utilizes ethically labeled AI-generated imagery to depict sensitive, real-world contexts that could not otherwise be photographed safely or respectfully.

Three chemsex prevention posters on a brick wall, each with a warning line and the ex æquo logo.
One poster of the campaign seen as an Instagram story on a phone.
A campaign flyer, front and back: the question on the cover, the text inside.
A condom wrapper printed with the campaign image, front and back.

EmpreinteS

Visual Identity, UI/UX, Strategy

Identity for a mobile cinema initiative bringing screenings to isolated communities—prisons, care homes, and reception centers. The capitalized final S highlights the plurality of human connection (“traces”). Reimagined as a single fingerprint whorl, the mark functions seamlessly whether stamped on small promotional badges or scaled up on event vans.

Two packs of Empreintes stickers in clear bags, on a striped blue background.
Two Empreintes film posters on a concrete wall: Don't Go Gentle and Amazing Grace.
A blue and turquoise Empreintes T-shirt hung over a yellow barrier.
An old van painted in the Empreintes colours, parked on a cobbled street.

World Cocoa Foundation

Rebranding, UI/UX, Print, Strategy

Rebrand for the global alliance connecting cocoa farmers, cooperatives, and international chocolate manufacturers. The circular logotype integrates a cocoa pod and grower silhouette, while the broader graphic language borrows directly from the natural ridges of the cacao fruit—translating raw agricultural origins into refined institutional collateral.

A World Cocoa Foundation business card, striped orange and yellow, lying on gravel.
The foundation's site on a phone: one sector, one voice, shared solutions, over cocoa leaves.
A digital display in a metro station carrying the campaign: collaboration, impact, sustainability.
A quotation from the foundation's president on a laptop, over a photograph of a hand holding a cocoa pod.

Silicones Europe

Rebranding, Print

Visual refresh for the Cefic sector group representing European silicone and silane producers. The logotype’s continuous looping S references complex polymer chains, while the overarching graphic system reframes technical chemical manufacturing into tangible real-world solutions and future applications.

A Silicones Europe banner hanging under a wooden ceiling: a world of possibilities.
The Silicones Europe page on a phone, held in two hands.
The brochure on a marble side table, city lights on the cover.
Two silicone wristbands, one cream, one navy, printed with the logo.

LAB 65

Visual Identity, Strategy

Brand system for a record shop and cultural hub in Barcelona, named after its street address. The high-contrast logo condenses the letters and numbers into a solid, bold graphic block—engineered to cut through street visual noise and read clearly on gig posters across the city.

A Lab 65 poster pasted on a graffitied wall in Barcelona, orange and pink, with the address.
A hand holding a yellow Lab 65 can: from Barcelona with love.
A wooden Lab 65 sign hanging from a bracket on a street wall, in the rain.
A yellow Lab 65 T-shirt on a hanger, against a chain-link fence and blue sky.

Music Stuff

Art Direction, Music & Packaging

A curated archive of album art, vinyl sleeves, and merchandise designed for record labels, musicians, and independent collaborators over the years. Unbound by corporate client briefs or strategy decks, this space serves as an exploratory testing ground where core graphic ideas originate.

The Julien Hucq Woods album: yellow digipak, angular black motif, and the disc beside it.
The Wim Mertens Nature's Largess box in black and gold, with stage photographs, two CDs and a DVD.
A yellow T-shirt printed Kill your local scene, a red hand sign running behind the type.
The Wim Mertens Certain Nuances Excepted record, the pianist lit in blue, the sleeve half out.