Bold identities
and digital
experiences.
Profile
I'm a Brussels-based designer creating bold identities and digital experiences through creative direction, strategy, branding and UX/UI with AI used where it truly adds value. My background blends agency, freelance and leadership experience across culture, music, corporate and non-profit projects.
Skills
Selected work
Moirés
Identity for a Brussels boutique dedicated to art prints, stationery, and handcrafted goods. Taking inspiration from the optical interference pattern that shares its name, the wordmark plays with overlapping shapes and shifted registers. Rendered in layered, offset purple tones, the subtle visual vibration gives the identity a quiet, tactile shimmer across physical packaging, print collateral, and digital touchpoints.
Mandaï Distribution
Complete redesign and brand refresh for an independent music distributor and mail order platform established in Brussels in 2002. Specializing in experimental, noise, jazz, and underground vinyl releases, the new identity balances raw industrial aesthetics with high-efficiency e-commerce UX. The system streamlines catalog navigation across 2,500+ physical references while honoring two decades of underground music culture.
Nada Booking
Visual system for a Brussels-based booking and production agency representing artists from Girls in Hawaii to Horse Lords. Rather than competing with the talent, the agency’s identity acts as a subtle mark of quality: a compact wordmark and an iconic yellow dot anchored at the top of the canvas, leaving full visual dominance to performance photography and event poster artwork.
À Films Ouverts
Brand identity and digital platform for Média Animation’s annual anti-racism short film festival, hosted across 50+ venues in French-speaking Belgium. The flexible logo concept features overlapping white tape strips positioned across imagery—a modular framework easily adaptable by partner venues that keeps every edition fresh, recognizable, and deeply tied to debate.
Brin d’acier
Naming, brand identity, and e-commerce platform for a neighborhood bookstore in Schaerbeek. The name pairs delicate lightness with structural strength (“steel strand”). The visual execution echoes this contrast through high-voltage electric blue and warm orange palette choices, geometric typography, and playful punctuation-inspired graphic elements.
Psybru
Design and user experience for a public mental health directory servicing the Brussels region. Indexing over 1,000 licensed practitioners filtered by location, specialty, and preferred language, the platform prioritizes radical clarity over unnecessary ornament—ensuring users in vulnerable situations find the right support effortlessly.
ExAequo
A harm-reduction awareness campaign on chemsex created for Ex Æquo, a Brussels non-profit focused on sexual health and HIV prevention. By combining strategic street posters with a dedicated digital portal, the campaign utilizes ethically labeled AI-generated imagery to depict sensitive, real-world contexts that could not otherwise be photographed safely or respectfully.
EmpreinteS
Identity for a mobile cinema initiative bringing screenings to isolated communities—prisons, care homes, and reception centers. The capitalized final S highlights the plurality of human connection (“traces”). Reimagined as a single fingerprint whorl, the mark functions seamlessly whether stamped on small promotional badges or scaled up on event vans.
World Cocoa Foundation
Rebrand for the global alliance connecting cocoa farmers, cooperatives, and international chocolate manufacturers. The circular logotype integrates a cocoa pod and grower silhouette, while the broader graphic language borrows directly from the natural ridges of the cacao fruit—translating raw agricultural origins into refined institutional collateral.
Silicones Europe
Visual refresh for the Cefic sector group representing European silicone and silane producers. The logotype’s continuous looping S references complex polymer chains, while the overarching graphic system reframes technical chemical manufacturing into tangible real-world solutions and future applications.
LAB 65
Brand system for a record shop and cultural hub in Barcelona, named after its street address. The high-contrast logo condenses the letters and numbers into a solid, bold graphic block—engineered to cut through street visual noise and read clearly on gig posters across the city.
Music Stuff
A curated archive of album art, vinyl sleeves, and merchandise designed for record labels, musicians, and independent collaborators over the years. Unbound by corporate client briefs or strategy decks, this space serves as an exploratory testing ground where core graphic ideas originate.